From the Pix Me archive — originally published April 29, 2019. Some details may have changed since.
Though Google Ads is an incredible PPC network among all the current business promotion strategies, there are various other promising options that are worth trying. You may need to try them if you find that your business is not getting expected traffic from Google Ads. In this article, we are going to tell you about some of the best alternatives that you can implement to see if it works for your business.
Bing Ads
Bing advertisement is one of the good alternatives to Google Ads. The CPC of Google Ads is comparatively higher than that of Bing Ads. This is important for small as well as medium-sized firms that don’t have a large business promotion budget and are looking to get the most from their landing web pages.
Bing Ads have higher CTR and are better positioned as its equivalent advertisement on Google. This is a good reason to understand the working of Bing Ads.
Google Ads performs a lot of things but not very effective when it comes to particulars like “dayparting”. When working with Google Ads, you need to specify a time zone and a period during which the ads will get displayed. Bing ads are more effective as the time zones are fixed on the basis of the location of a person who is searching for your business Ad.
Quora Ads
This is another important alternative to Google Ads on our list. It is considered by most of the businesses in the place of Google Ads. Quora serves as a platform that invites experts from varying fields to provide high-quality answers. Quora ads work by way of targeting the topic. Quora has an advantage on its competitors as it categorizes answers and questions on the basis of topics and reaches the relevant audience.
Quora comes with a distinctive feature called as website retargeting. This feature will help in finding the right way to optimize your Quora advertisement in the right way. With the help of this feature, a business can easily aim for “Quora users” who have visited your website’s landing page or homepage.
You can also form your own audience base from those users and develop a marketing drive that will aim for the ones who have visited your landing pages and reached a product page but not bought it.
LinkedIn Ads
LinkedIn is another very effective platform that has been used by more than 560 million professionals in their specific fields. LinkedIn Ads are almost similar to Facebook advertisements with an additional segmentation feature that enables you to aim for professionals on the basis of demographic parameters such as job title, seniority and skills.
You can easily set up your campaigns that include a particular LinkedIn group that brings like-minded professionals who possess similar skill set together. With LinkedIn, you can easily optimize your LinkedIn Ads and benefit by its accurate targeting.
Conclusion
So, this implies that Google Ads are not the only available option for PPC marketing. It is good to try out these marketing alternatives to find which one works for your business.
